Wednesday 24 October 2012

Yr8 Logo + Brochure

What goes in to a good logo? It must be easily recognisable from a distance and stand out when placed on colourful backgrounds (packaging, posters etc).
That means:
  • a simple graphic design
  • using few colours (2 or 3 usually)
  • the company/brand name should be short too: 1, 2, maybe 3 words
  • the brand name is part of the logo; the font used is very important
You can follow the PowerPoint below to learn more about logos. Once you have you need to create a snappy company name (your business is fixing, mending, improving, transforming photos - you can use your name, txt-style spelling, words linked to photography or improvment/change ...).
Every business needs a good slogan too - as Tesco plc says, Every Little Helps...
Once you've done that you can follow the instructions in how to use Photoshop tools to create a great company logo.
Make sure you save, and keep saving, your Photoshop work - any computer can crash. Press Ctrl+S every time you've made a major change you're happy with.
GuessLogos DB Compressed

Remember: Make sure you save, and keep saving, your Photoshop work - any computer can crash. Press Ctrl+S every time you've made a major change you're happy with.


Your brochure needs to feature certain key details - you could do your own research, looking at examples, but if there isn't enough time you can find a list of the key details you need to include in the document below. This also has instructions on how to create a 6-panel leaflet in Publisher.


Don't forget which panel will end up as the front, back, inside ... use this document as a quick reference:

Think about background colours, and take care with your font choices; experiment with text effects too: you can make shapes with words.

No comments:

Post a Comment

Please note that all comments are moderated before publication